Everyone is busy, but Alicia Allain sees busy, laughs at it and schedules just one more thing for herself. She doesn’t complain about it; she embraces it. And even with her busy schedule, she figures out how to fit in some time for golf. To relax.
With a full-service salon on Jefferson Highway in Baton Rouge, complete with an up-and-coming storefront boutique, Allain is constantly planning for bigger and better. She is the sole stylist and sees her responsibility as a designer and less about simply cutting hair and adding color.
“It’s an art,” she says. “I like taking time with my clients and really making them feel like I have done something special.”
It would be one thing if Allain’s only job was her salon, and that she only cared so deeply about that art. The salon simply is not enough. In addition, and just as important, she runs Maven Entertainment, a movie production company responsible in all or part for at least three films in the last year and with another three already in the planning and filming stages. Partnering with John Schneider Studios in Holden, her vision has become a reality.
In 2015, “Hate Crimes,” “Like Son” and “Anderson Bench,” were all submitted to the Sundance Film Festival. As she awaits the results of those submissions, she still isn’t slowing down. Now, three more films are in the making … for completion before the end of the year.
All of her movies touch the soul in some form or manner, pitting past with present and present with future, revealing reward and especially consequence and delivering excellence in every scene.
“I’ve been doing this for a long time,” Allain said. And even after a 10-year break, she is showing off the talent that started to blossom in her teenage years. It’s not just the quantity that is driving her, however. The challenge of bringing several films to the screen in a year is her adrenaline rush, but the feeling of accomplishment comes from the emotions in each take. She loves to bond with the crew and actors.
And it all restarted with just one script. LSU graduate Jonah Tapper penned “Heartland,” now called “Hate Crimes,” and it was that love at first site for Allain when friend Steve Esteb shared the script. She knew the movie would be great.
“I knew I had to be part of it,” she said. “It is just that good, even on paper.”
Allain and Esteb built the cast and crew, and worked together to plan its production. She worked with current clients and used business relationships to fundraise it into reality.
“I have met and mentored numerous people in the business over the years,” she said. “And those relationships were still there. We just rekindled them and brought some real world issues to light in this amazing film.”
“Hate Crimes” is her first production after a 10-year break from the industry. She was in full speed in the 90s, just as she likes it, and then her marriage fell apart. She was a suddenly a single mom after her life, as she says, took a nose dive. She returned back to Louisiana, leaving her Los Angeles life behind and starting all over back home with her young daughter Jessica, then 9 years old.
Allain didn’t return for the Hollywood South tax credits. She returned to the comforting arms of her parents and dedicated much of her time to her mom and dad in Baton Rouge. She was also building her salon. Movies were on hold.
Fast forward to 2015. Now, her daughter Jessica, raised and able, is following her own dreams at the New Orleans Baptist Theological Seminary. Having traveled on several international mission trips, Jessica felt it only natural to continue her education there.
“I’m very proud of her,” Allain says. “She paid her own way on those trips and knows what she wants. She’s going after it.”
Meanwhile, Allain is busy “noodling,” as she says, on her own do-good projects. This beginning golfer wants to host a celebrity golf tournament in South Louisiana. She wants to raise money for children with special needs.
“Michael Howes [Carter Plantation teaching pro] has a wonderful nonprifit for children with autism,” Allain said. “And I want to support that organization and maybe another one for other children who have special needs.”
Allain is planning the event for March 2016.
But for the next couple of months, she’s working on “Boo Bayou.” Yep, Boo. “We’re chasing ghost stories in a non-traditional sense,” she says. “Some of the stories will be true, and some of them will be fiction. We’re shooting scenes all over Louisiana.”
Golf is still in the schedule, however. Before her marriage ended, Allain took 10 golf lessons and never made it onto the course. Her interest was put on hold until last May when she dusted off her clubs and decided to give them another try.
“The golf course is where business happens,” she said. “A lot of deals are done there, and when I first started, I wanted to be part of the club. Now, it’s all about relaxing.”
People say they can’t play golf because they don’t have time. But Allain proves otherwise. She finds it allows her to relax, and even in her busy schedule, she’s carving out four hours of time to play.
And while she hasn’t actually conducted business on the course, she isn’t ruling it out. “Not yet,” she says. “But I will.”